As a social sciences student, I have realized how much the cancer of economic thinking has spread throughout this field of study. What I hate, more than the ideological framework in itself (which is an interesting perspective in itself), is the smug, self-satisfied and downright authoritarian belief held by its proponents that their economic rationality is the only rationality, that they got it all figured out, and that everybody else is just unable to see the truth because their judgment is clouded by silly things like norms and values. It never occurs to their minds that norms and values are also part of the human experience and play an essential role in any well-functioning society, or that no sane human being has no other goal than to maximize its material interests. It's this delusion of grandeur that makes homo economicus theory one of the most dangerous ideas of the 21st century.
Change a few buzz words and you just described yourself.