Primarily, because Democrats Republicans have begun making a larger and larger emphasis on social issues.
Fixed to reflect reality.
Both parties began making a bigger deal out of social issues in the last 3+ decades. I don't think the Democrats were nearly as vocal about support for abortion and gay rights in 1980 as they are today.
How many Democrats are "vocal" about abortion and gay rights (to use your example) are there, especially in Tennessee? Conversely, how many Republicans are "vocal?" When's the last time you had a Democratic president calling for a
constutional amendment to protect gay marriage?