My focus was why Trump was doing better than Bush with moderates, when Bush's name is equally well known. I think I scanned the article you linked before but thanks. I think part of the Trump thing, is that some folks appreciate what he is saying, and enjoy his outrageous, pot stirring way of doing it, and thus saying they support him now, is sort of just expressing the pleasure, in a naughty sort of way. Will many of them actually vote for him when push comes to shove, and it's time to get serious, rather than just express a feeling to a pollster? I think not.
Unless, Trump miraculously starts demonstrating that he actually has the qualities to make a good president, with the judgment and knowledge base, and that the clown car act is only a veneer, underneath which is a statesman. I don't expect to see that happening myself. Underneath Trump's clown veneer, is well - a real clown.
