Dukakis blew a double digit lead, there can be no excuses for that, none, especially when Bush Sr. was being investigated by the FBI for colluding with Iran.
Dukakis never blew a double digit lead. The fact is he was never really in the lead. SUre the polls said he was in the lead but the fundamentals overwhelmingly predicted a GOP win that year. Take for example these ''prediction'' models:
So GW Bush Sr. had a 72% chance of beating Dukakis. On top of that, he was predicted by the ''experts'' to win 56.1% of the vote (he only got 53.9%)
Those fundamentals work for the popular vote, not the EC.
And even with the whole, EC magnifies PV thing in mind, he still didn't have to lose by 7 points. It could've and should've been close. Clearly something had to go wrong. And Atwater was clearly the guy to ensure that.
This is a prime example of the narrative fallacy. You see, after elections...idiot pundits and useless journos will go back and create a phony narrative about why so and so lost but the fact is that elections are by and large the product of just a couple fundamentals and national environment that are mostly out of a candidates control.
Let's take for example the 1960 election...people will write stuff like: ''Nixon lost because JFK looked so good on the TV even though people that listened to the debate on the radio said Nixon won.'' This actually never happened:
But that's the narrative written about the 1960 election. You now have the same thing happening right before you with the 2016 election about how it was, ''economically anxious WWC'' that propelled Trump to victory but we all know its baloney.
The fundamentals and national environment predicted a GOP win in 1988 but the phony narrative written after the fact about how the tank ad sank Dukakis or how Atwater's ads caused him to drop in the polls is just bogus. A Democrat just wasn't favored to win that year and its human nature to create narratives to explain outcomes we either dont want to accept/believe or just arent curious enough to investigate ourselves.
Pay attention to the fundamentals, demographics, and national environment and ignore the narratives.