I sort of agree, but
when a political party uses the words to control all speech and thought it becomes 'sooo important'
i think even if you believe, that some democrats or some media outlets are overplaying that card all the time, trump is the most explicit exception of all.
afaik, if criticizing trump's actions (i won't say convictions) is off the radar, than only white skinhead thugs with swastika tattoos are possibly guilty of speading racist activity.
and there must be even better fitting words: trump's campaign strategy was ultimate division and singling out some sub-groups of the electorate as scapegoats...how such behaviour is called doesn't matter to me at all.