Certain people do like to try to build a narrative like that. Nate Cohn really strikes me as a concern troll (or maybe that's what the NYT wants right now). I saw this from him yesterday.
Yes, journalists do make up "stories" where there are none to drive engagement, and "data journalists" are not exception, but search trends have also been a relatively reliable (and more importantly, rapid) indicator of political shifts that polls don't catch—though there's still not a reliable hard quantifier, AFAIK.
Yep, you are 100% right!
Hmmmm. Watch out for sleeper upsets in the New England states for Florida's America's Governor in the 2024 general (if NH does not stop him in the first place, in favor of Florida's America's President).