The thing is, although poors in the Deep South may be more Republican overall than their Northern counterparts,
Obama still won them. The often touted idea that "poors vote against their economic interests" is very much exaggerated.
It remains a mystery, to me at least, why 60% of voters in Mississippi said that Romney is more in touch with them. But, I contest the notion that social issues is the defining factor. Whether Democratic economic policies help these voters or not is irrelevant, because obviously the voters themselves don't think they do. That is the problem here.