Goya was a staple in Latino households. It likely won't be anymore

[pppolitics]

Adios, Goya! That seemed to be the prevailing sentiment on social media after Goya Foods CEO Robert Unanue praised President Trump at a White House ceremony on Thursday afternoon. Speaking at a Rose Garden event, Unanue said, "We're all truly blessed, at the same time, to have a leader like President Trump who is a builder." He compared Trump to his grandfather, an immigrant from Spain who founded the company in 1936. Almost at once, a backlash ensued on social media, under hashtags like #Goyaway and #BoycottGoya.

The boycott of Goya is entirely warranted. Many Latinos are angry at Unanue, and they are sad and disappointed in him, too. His remarks reflect how out of touch CEOs can be to their primary consumers, and to the national mood.

Goya Foods distributes over 2,500 items from throughout Latin America and the Caribbean, and their products are sold everywhere from bodegas to Walmart.

As such, Unanue's comments at the White House's Hispanic Prosperity Initiative show a staggering lack of awareness. His comments about Trump were offensive because Trump is known for scapegoating Latinos and immigrants, the very groups that form Goya's loyal consumer base.

[...]

https://www.cnn.com/2020/07/11/perspectives/goya-boycott-robert-unanue/index.html

[pppolitics]

It's hilarious to see Trump supporters, who never bought Goya products in their lives, rushing out to the supermarket to buy the products and post about them on twitter.

[pppolitics]

White leftists never bought Goya either.

and?

This will blow over in a week or two.

Wrong.

Hispanics are now actively shopping for other brands

[pppolitics]

95% of Latinos do not care about this at all. I'm so sick of this Twitter bs.

What does this number come from?

[pppolitics]

whoops!

https://twitter.com/tedcruz/status/1281679899607142400
https://twitter.com/JeffreyGuterman/status/1281949643023294464
https://twitter.com/evanasmith/status/1281790508474470401

[pppolitics]

95% of Latinos do not care about this at all. I'm so sick of this Twitter bs.

What does this number come from?

That was just my estimation. The actual number is 97%.

Where does THAT number come from?

[pppolitics]

Yeah, this is an extremely online phenomenon that most blue-collar latinos don't even know about.

If there's any actual damage to their bottom line, they'll fire the CEO and it'll blow over.

The only reason I knew about this is that my friend just emptied his pantry of GOYA products to drop them off at the food bank and posted about it.

[pppolitics]

Yeah, this is an extremely online phenomenon that most blue-collar latinos don't even know about.

If there's any actual damage to their bottom line, they'll fire the CEO and it'll blow over.

The only reason I knew about this is that my friend just emptied his pantry of GOYA products to drop them off at the food bank and posted about it.

Your friend sounds extremely online.

College student tends to do that

[pppolitics]

It's hilarious to see Trump supporters, who never bought Goya products in their lives, rushing out to the supermarket to buy the products and post about them on twitter.

Goya is a standard American brand in every supermarket. I am more surprised to hear that people looking at authentic recipes use it since I use it on a weekly basis (as I tend to avoid supermarket brands for my culture). I assume every 'basic' person in this country who doesn't shop at Whole Foods uses it frequently as well. I don't think this is the partisan product that you think it is.

counterexample: I don't shop at Whole Foods and I don't use any Goya products