Bloomberg preparing what might be the biggest one week ad buy in campaign history:
https://www.politico.com/news/2019/11/22/michael-bloomberg-ad-buy-2020-election-072893
The ads will begin airing as soon as Monday. One of the first ad buys was spotted in the West Palm Beach, Fla., media market, according to Advertising Analytics. As of 2:30 p.m., Advertising Analytics tracked buys in 32 different states across the country, with $19.4 million in reservations so far.
“This buy is MASSIVE,” Ben Taber, an analyst for the television ad tracking firm Advertising Analytics, said in an email to POLITICO. "I think it‘s going to be the biggest buy of all time," he wrote. Then-President Barack Obama had a $30 million, one-week long buy in 2012, but Taber said this "seems like this might pass that for largest buy in one week."
Note this article has been updated; it's now $34 million across 46 states.
