80 companies have now pulled their ads.
80? Unless most of these are temporary cancellations in order to ride out the storm, I don't understand how Fox keeps him on air. He won't be making them any money and would be a persistent liability, not to mention a stain on their reputation if even more women have stories to tell.
Loyalty as bad as it sounds. It's not like Bill is the only offender, the whole network from Roger to many others indulged in these kind of practises. The Factor is a massive show. While the ads being pulled may not justify his salary, he has made FOX huge money over the years so they will hang by him as long as they coan, hope this dies down after 2 months & hope the ads slowly start coming back. It's not like Fox will have a great reputation or a liberal audience if they fire Bill.
And there are some network effects, if he has good ratings that boosts the network overall & many times gets viewers to stick on & check out other Fox shows where they can earn through ads n stuff ! If this was Hannity or Tucker, they would probably have got fired but this is Bill, he's like a supposed legend for Fox !