http://morningconsult.com/wp-content/uploads/2016/01/160101_topline_trend_v2_AP.pdfCandidate — Poll (change from last month)
Republicans:
Trump — 42% (+2)
Carson — 12% (+2)
Cruz — 10% (+1)
Rubio — 9% (+2)
Bush — 5% (-2)
Christie — 4% (+1)
Paul — 3% (No Change)
Huckabee — 2% (-1)
Kasich — 2% (No Change)
Fiorina — 1% (-2)
Santorum — 1% (No Change)
Democrats:
Clinton — 49% (-3)
Sanders — 32% (+5)
O'Malley — 3% (+1)
Favorability seems to be a question they asked everyone. What I mean is that you did not have to be in the party of that candidate to give a favorability. This was not weighted, which means that to get positive you would need people from both parties to like you.
Candidate — Favorable-Unfavorable (Net)
Sanders — 47-35 (+12)
Carson — 39-41 (-2)
Rubio — 35-38 (-3)
Cruz — 37-41 (-4)
Trump — 43-51 (-8)
Clinton — 43-52 (-9)
O'Malley — 19-28 (-9)
Fiorina — 26-40 (-14)
Kasich — 18-33 (-15)
Christie — 29-46 (-17)
Paul — 28-45 (-17)
Huckabee — 28-47 (-19)
Bush — 29-54 (-25)
Santorum — 19-45 (-26)
Finally, they broke down the favorability question and included a "Never heard of." option. I find that interesting, so I'm including that too (again, it was answered by both sides of the isle). Ranked in order of least unknown.
Clinton — 1%
Trump —1%
Bush — 5%
Sanders — 6%
Carson — 7%
Cruz — 7%
Huckabee — 8%
Christie — 10%
Rubio — 10%
Paul — 10%
Santorum — 15%
Fiorina — 18%
O'Malley — 28%
Kasich — 28%
Of course, asking everyone isn't really helpful. Your not in a national primary, your running for Republican/Democratic votes.
Ethnic groups:
White — 81%
African-American — 13%
Hispanic — 9%
Other — 6%
