Gillette's new ad asks men to not be bullies/rapists; right-wing backlash ensues

[Figueira]

How does this work? "I accuse you of doing a lot of bad things because of your sex, and then I expect you to buy my stuff"?

Another brand I'm not buying anymore. Shaving with a machine is the kosher way anyway.

Stop lumping the rest of us Jews in with your barbaric misogyny.

[Figueira]

I mean, similar to the Wells Fargo ad with the lesbians adopting a deaf child, I think corporations putting social messages in ads is pretty cringeworthy. In terms of the message itself though, having watched the ad, it's pretty obvious that no one can possibly have a problem with it except creeps, rapists, and bullies.