Do Dems have a losing platform or was Hillary just a bad Candidate?

[Nyvin]

Obviously we know that the voters are out there that are willing to vote Democrat, but it seems like this election things really took a turn for the worst.    Should Dems attempt some kind of realignment to a more rural-friendly platform or should it just be wrapped up as Hillary having too many flaws to make a successful campaign?  

I would normally say it was Hillary since she's been in public view for so long, but Trump is such a god awful candidate I really can't say that's definitely the case.

Even though rural America is losing electoral clout by the year...it's still not a viable strategy for the Dems to just ignore them and focus on large urban areas,  especially not with how the Senate is elected.

What exactly are the issues that Rural America hates about Democrats so much?   Should Democrats maybe consider dropping gun control as a national platform?    That's the one issue I see affecting rural America most specifically,  is there anything else?