I am generally skeptical of grand narratives about "patriarchy", particularly the more widely and vaguely it is defined. The world of Mad Men and present day Iranian regime could both be called sexist, but they share little in common in what this sexism consists of and how it fits into larger cultural meanings and structures within those societies. There is also often the assumption that all women everywhere basically want the same things, and it is far from clear that this is the case. It seems to me that a gendered division of labor is only significantly unsatisfying to women within particular conditions, and that is a big part of the story of why it is contested at some points in history and not others.
It's also worth noting that the world of
Mad Men arguably wasn't some "progression 'forward'" as far as sexism goes but indeed represented a far more unfair world to women than the more traditional societies that predated it. Dr. Jordan Cooper has a great YouTube video criticizing the "Trad Wife" phenomena where he points out that the weird archetype of the 1950s suburban woman staying home and cleaning/cooking while her husband leaves to the office is NOT traditional in a historic sense, and truly "traditional" societies had much more of a cohesive family unit where the father was expected to work as a team with his wife in a much more meaningful way.