This whole conversation is incredibly moot since Rick Snyder will not win reelection in 2014.
Yes, he will.
Uh did you see today's PPP poll? It looks REALLY good for Schauer. His name recognition is atrocious yet he ties Snyder, and Snyder's approval rating is absolute garbage. And Snyder's "right to work" law is unpopular. It's Michigan, so undecideds will break Democrat, and like pbrower said, GOTV from big labor as well as a general increase in Schauer's name recognition (and as a result, popularity) will get Schauer over the line.