Gillette's new ad asks men to not be bullies/rapists; right-wing backlash ensues

[Xing]

I get thinking that Gillette isn't the best role model. Saying that the ad is an attack on men by mentioning that some men have done horrible things, and that men can be part of the solution by not being like that, on the other hand... that's a stretch, to say the least. I think part of the problem with any conversation about race, gender, privilege, etc, is that many people (especially white men) take statements about society in general as a personal attack. E.g. "White people have benefited, most unknowingly and unintentionally, from racial inequity" is said, and their response is "How dare you call me a racist and say racism is my fault!"

I'm not saying that some people on the left aren't over-zealous and don't go too far sometimes; they do. What I'm saying is that this ad, and the argument that sexual assault against women is a serious problem that men can help address, is not an attack on men, nor is it saying that all men are to blame for the existence of sexual assault.