Why is Lisa Murkowski being primaried, aside from the perception that she's a moderate/liberal/RINO. Seems to me that after she won that write-in campaign in 2010, they would back off of her. #LeaveLisaAlone
Alaska Republicans are factional. Murkowski represents the old elite (she was literally handed the seat by nepotism), people like Sullivan represent new blood. This is a broad tent thing - opponents can be quasi-libertarians like Joe Miller, standard conservatives like both Sullivans or cross-idealogical populists like Palin 1.0 or Walker.