What are the worst electoral campaigns in history?

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Though this board is normally for "live elections", I want to start an open-ended thread on some of the worst politicking you've ever seen internationally - I'm thinking in terms of gaffes, poor leadership, comedically unpopular policies etc.

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My UK guess would be Yes2AV. Which, to recap:

- lost in a landslide despite starting with people leaning in favour
- snubbed Nigel Farage (pre-UKIP surge but still popular with many people) in favour of liberal intellectuals and celebrities like Eddie Izzard, Stephen Fry and, hilariously, Richard Dawkins.
- decided to front the entire campaign with a party led by the least popular politician in Britain, causing many to vote against just out of spite.
- against accusations that the system was "complicated" decided to "clarify" with a leaflet showing a short simple sentence description on FPTP and by the side a full page of writing describing how to work out AV results.
- postured the election on "it's good because The Lib Dems will get more seats". This caused almost all party machines to snub the campaign
- fluffed answers on the BNP getting in. AV would weaken chances that extremists chance of gaining seats, but because they were unwilling to criticise PR the campaign just waffled.
- was generally smug and self-congratulatory.

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I think in any country without a culture of direct democracy, referendum campaigns tend to go spectacularly wrong.