Jeb Bush to Endorse Gary Johnson Next Week?

[Mr. Morden]

I'll still say that the biggest determining factor in how much of the vote Johnson gets is how much media attention he manages to get.  People will actually have to be aware of his existence in order for him to get votes.  So sure, getting an endorsement from someone like Bush helps on the margins simply because it makes the media more likely to cover him.  Not just a factor for people who like Bush, but for anyone who's going to see that additional increment of media coverage due to this.

But that assumes that this is actually true.  Why are people taking a tweet from Travis Akers seriously?

[Mr. Morden]

Would this even help Johnson? This reeks of sore-loserism and I doubt many UT Republicans would be clinging to Jeb's words.

As I said in my earlier post, it doesn't matter if Bush directly influences anyone to vote for Johnson or not.  The far more important impact would be the indirect influence, stemming from the fact that if "serious" Republicans like Bush are endorsing Johnson, the media will cover Johnson more, and thereby generate free media for him.