You win by painting Collins as a career politician and a Washington insider, there's clips of her promising to run for two terms and supporting term limits . You do this by running someone like Gideon whose only been in politics for a short time and has never been in Washington.
I agree with the first part of this. Democrats need to be aggressive in attacking Collins as a D.C. swamp creature.
Interestingly enough, Gideon has been to D.C. though not as a politician. She went to George Washington University. I don't think going to a private university in D.C. and working for USA Today plays as well in Maine compared to a Troy Jackson who is a logger and went to the University of Maine Fort Kent.
I'm not all that confident in Jackson considering he lost to Emily Cain of all people and he's a Berniecrat and they don't exactly have a strong record of winning competitive races lately. Gideon being a women can also make a stronger case on Collins betrayal on abortion.