McSally lost because she tied herself to Trump who is unpopular in Arizona
From the McSally campaign:
“A significant segment of the AZ GOP was hostile to the President,” it says. “In internal polling during the primary, President Trump never broke 80% favorability among Republican voters. A certain segment of AZ Republicans was outright hostile to President Trump, and was against the Kavanaugh appointment. This segment of moderate Republicans, especially woman, proved very difficult to bring home to a Republican candidate that supported President Trump and the confirmation of Justice Kavanaugh.”
Is there a link for this? Would love to read more