If the market is freer, the people are freer. What else do you think the market is?
The market is the market.
People are freer with an open free market, but freedom is not necessarily always a positive thing. Being able to murder someone and get away with it is a freedom, but not a good one.
This question obviously is in a context of the freedom being positive; in this case, I do not think that it is always. This test features a lot of questions you have to interpret in order to get at what they are actually asking. That is one of them.