I think condemning a random nobody that 95% of the population has no thoughts on would seem weird and desperate, if doing so had any effect at all (it probably would not).
https://en.wikipedia.org/wiki/White_FragilityWhite Fragility became a New York Times bestseller for more than a year. In September 2019, Slate noted that "White Fragility has yet to leave the New York Times bestseller list since its debut in June 2018, making it the fastest-selling book in the history of Beacon Press."[18] In June 2020, during the George Floyd protests, it reached no. 1 on the New York Times list.[19] The July 26, 2020 edition of the list marked the book's 97th week in the Paperback Nonfiction category, where it was ranked number 1.