Should Social Media Play a Role in Punishing Offensive Actions

[I spent the winter writing songs about getting better]

Depends on if the action is actually offensive. Good example is those awful middle school students who filmed that video bullying the bus monitor from a couple years back. The backlash they got was punishment itself, the suspension was just icing on the cake. Also set a good precedent before any other idiots got the idea that filming a video of them bullying would be so hilarious. Another great example is that idiot woman who filmed herself being a racist bitch at a Dunkin' Donuts, had to delete basically her entire online presence afterwards and got fired from her job. To be fair though in both cases the perps posted the incriminating evidence themselves...

But there have been some people who have been lynched for misunderstood jokes or things blown way too far out of proportion, like that South African PR executive who posted a somewhat politically incorrect but clearly tongue-in-cheek tweet about AIDS and blew up Twitter on her flight being unable to delete it or the woman who had the Facebook photo mocking a sign at Arlington National Cemetery who got targeted by veterans' groups over that. I've hated veterans groups already for attacking John Kerry and Family Guy, but that incident was beyond the pale.