Why do people think that Bob Dole was a "moderate" presidential candidate?

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I heard someone mention Viagra and at Dole's age I'm sure he could use it. He was probably sick of paying for it. As a senator, Bob Dole was very moderate. In order to win a presidential election a candidate needs to establish a strong base and Dole was in such a bad position from the beginning that he spent almost his entire campaign rallying Republicans. Even more than McCain, Dole had to most of his campaign convincing people he really was a conservative.

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I'm not sure if I addressed that his moderation was more in his style than his stances on the issues.

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Conservatism is just different than it was in 1996. Conservative voters don't feel as personally attacked as they do now.

It's gotten worse and worse throughout the years with the media bias.

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I interpret a 15% across the board tax cut to mean that it would be 85% of the current rate....

Yes, that's correct.  That's what was meant by the 15% tax cut.  IIRC, Dole proposed the 15% tax cut around the time of the convention, just after he picked Kemp as his running mate.  I think Kemp's jersey # was #15 when he played for the Bills, so there was this weird numerology thing, where Kemp showed up to a rally with his #15 jersey to promote the tax cut.

Oh my the desperation.