How significant is personality in Presidential elections?

[ElectionsGuy]

Oh yes, sadly personality and appearance is a key factor to any presidential or political race. The reason Bob Dole lost in a landslide in '96 is because he would put you to sleep rather than hype you up like Bill Clinton, even though he had good solutions at the time. Most people don't pay attention to politics, and many people vote against their own preferences because they don't care who their voting for or don't know and don't care to know. That's why conservatives always say "Wake Up America!" I talked about uninformed voters in another thread and how the Democratic base is more uninformed (99% of people on this forum are informed). The proof is turnout, even though the Republican base is pretty uniformed as well, democrats are more so though. You may not agree with that but it's the truth.