Newspaper Endorsments

[J. J.]

It can, because of the newspaper's history.  For example, the Phila Tribune is the oldest Black owned newspaper in the US.  In Phila, if it endorsed a Republican over a Democrat, or a White candidate over a Black one, as it does at times, it's usually good for a few points. 

It's almost as if a few voters will look and say, "Well, if they say he's okay, he must be okay."  It happened with Ridge in '94 for the governor's race.