What does Finland do right?

[TDAS04]

It became the first in Europe to grant female suffrage in 1906 (it managed to do that although it was part of the Russian empire), and that adds to their tradition of equality.

Finns also believe strongly in honesty. Some may see that as a downside when they appear quiet and reserved, but they don't see a need for superficial compliments or conversation; they are still mostly nice people.  Their honesty minimizes corruption.