Kondracke has it partly right, we need to avoid the inflammatory Coulter, the idealouge Hannity (who's still a good guy), and we need to get on the Limbaugh page.
It's this simple:
Conservation over environmentalism,
Low taxes and low spending,
Strong defense (that we don't use)
Leaving the social issues to the states rather than looking overzealous and stupid about gays.
We'el win again on that.
Limbaugh isn't a psycho or a big social conservative.
Thinking that Hannity is a "Good Guy" is why you are losing. These policies just don't work anymore. Low Taxes and Low Spending? How do you do that with corporate welfare and an expansionist foreign policy...leaving social issues to the states doesn't actually solve any issues, either and just seems irresponsible. I mean, its a good policy, but where do you stand on it after you find the proper venue?