It's actually a pretty sophisticated ad.
It's already airing in Iowa. I've heard it's on ESPN.
That semi truck that rolls through towards the end is a clear reference to Iowa football. Hawkeye fans will recognize the allusion to their team. (Before every game at Kinnick Stadium, there's a team intro where a giant semi truck runs over the opposing team's mascot on the jumbotron.
See:
http://www.youtube.com/watch?v=Z0oOU5visik&feature=player_embeddedSkip to 2:00
Also the "drain the swamp" phrase is an allusion to Reagan, obviously.
This ad has a very clear target audience and while it's silly, it should also be effective.
