Buses present two challenges for suburban commuters. You've touched on the perception differences that cause resistance to bus rides compared to trains. The bigger problem is that both residences and jobs tend to be at too low of a density to support public transit for enough years to build a real sense of ridership. BRT has the possibility to do that, but suburban circulator service with app-based on-demand service may work better.
Suburbs are also ripe for transit oriented development which would benefit from more "permanent" lines like Bus Rapid Transit. Also, with infill and denser projects having become more popular in recent years it wouldn't be a bad idea to get the buses on the ground now even they are being subsidized.
Obviously what suburbanites want to see is congestion relief... not sitting in stop-and-go traffic on the freeway while they watch fancy buses with nobody on them go racing by.
This idea that we need to force people into transit by purposely making driving difficult and inconvenient is wrong.
Roads/freeways and transitways should be developed simultaneously... and yes.. technology should be used to maximize ridership.
You can run suburban bus service pretty cheaply even if it is still subsidized because it basically just works as a feeder to the potentially profitable central lines. (That's how transit agencies did things before WWII)
The thing is: People nowadays demand that every line be profitable. That's simply not possible. Some will always be money hogs... but they will be the feeder routes for the bigger, more productive lines.