Anyone know why the top two primary failed so hard in Oregon? I guess they looked to their neighbors to the north and south and didn't like what they saw?
I can't say for certain. A lot of the campaign flyers I received in the mail focused on "not letting billionaires write the state's election laws" (Bloomberg and another billionaire from Texas were the main funders of it) and things like that.
This is the second time it's been on the ballot too. It actually failed by a similar margin in 2008:
http://en.wikipedia.org/wiki/Oregon_Ballot_Measure_65_%282008%29