Burger King U.K. gets pushback for saying 'Women belong in the kitchen
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Author Topic: Burger King U.K. gets pushback for saying 'Women belong in the kitchen  (Read 235 times)
Bootes Void
iamaganster123
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« on: March 08, 2021, 02:20:43 PM »
https://www.today.com/food/burger-king-u-k-shares-women-belong-kitchen-post-t211037

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Companies and organizations around the world have been making supportive statements to celebrate International Women's Day, but one tweet from Burger King U.K. is raising eyebrows.

The chain, which uses different Twitter handles for its United Kingdom and United States operations, posted "Women belong in the kitchen" on its United Kingdom account Monday morning.

In subsequent tweets, the company made it clear that they weren't trying to insult women or female chefs. Instead, they were trying to draw attention to the "gender ratio in the restaurant industry" with a new scholarship program.
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Nutmeg
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« Reply #1 on: March 08, 2021, 04:33:00 PM »
Someone drunk-tweeting at 4:01am. The new covfefe.
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RI
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« Reply #2 on: March 08, 2021, 04:35:46 PM »
And they got exactly what they were looking for: loads of free media attention for their cause and program.
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Mad Deadly Worldwide Communist Gangster Computer God
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« Reply #3 on: March 08, 2021, 04:36:01 PM »
Quote from: Nutmeg on March 08, 2021, 04:33:00 PM
Someone drunk-tweeting at 4:01am. The new covfefe.

No, this was intentional. And they keep defending it.



Idiots. You'd think this is the first thing they teach you about at business school.
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Progressive Pessimist
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« Reply #4 on: March 08, 2021, 06:38:19 PM »
I get what they're trying to do say but obviously they bungled the message significantly. It's like trying to appeal to women to enter the dental profession by saying "you'll smile more." It's well-intentioned, but a very tone-deaf way of expressing it.
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TheTide
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« Reply #5 on: March 09, 2021, 03:36:43 PM »
Is this like the "Weetabix with beans" tweet? No publicity is bad publicity and all of that.
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Middle-aged Europe
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« Reply #6 on: March 09, 2021, 06:38:55 PM »
Well, "no publicity is bad publicity" only happens to be true if they actually don't lose any customers or advertisers over it.

Box office numbers of motion pictures have tanked due to bad reviews, and Donald Trump has lost the 2020 election despite having tons of bad publicity. Most of the time, "bad publicity" helps if you are a total unknown... which isn't really the case for someone like Burger King.
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