I'm in this district--I suspect Maloney will win, but Patel has had total dominance of all forms of media. Advertisements for him (which project an Obama-esque image and are light on policy details) are EVERYWHERE, and I haven't seen a single ad for Maloney. Still, it's a primary in New York, and we're looking at extremely low turnout, which probably means that Maloney's (presumably) older base will comprise the majority of voters.
I have a bunch of friends in the district, and all Patel's plastering of media seems to have accomplished is to make them all think he's an entitled annoyance trying to buy the election precisely because he has been extremely light on campaign promise specifics. Which seems about accurate.