I am astounded that only 1% of persons polled did not register either a positive or negative opinion of Pomeroy, let alone this far from election day. That's the sort of response rate I would expect for someone like Hillary Clinton, not some random incumbent Representative.
That the likely voters of a small state with little net migration would have an opinion of their 9-term sole Congressman isn't terribly surprising. The sole congressman from a small state is as much a celebrity as your typical Senator. He or she should be universally known unless the state suffers from being in the shadow of another state in the dominant media market - like Delaware. North Dakota doesn't have that problem, being split into 2 small (a.k.a. cheap) TV markets that cover the whole state. Plus, those on the Plains probably pay closer attention to politics than the rest of us.