In 1960, Nixon was the incumbent vice president and was running to replace a popular term-limited incumbent. California was his home state, and yet he very nearly lost it to Kennedy. California was originally called for Kennedy, in fact; Nixon only won it after absentee votes were counted. How did Nixon nearly blow it in his own home state?
He only won because he was a native son (and the perfect middle ground between conservative and Rockefeller-esque), and Kennedy didn't do enough Bay Area campaigning.
Really, JFK should've won the entire Bay Area (sans Marin,Sonoma, and Santa Cruz since those were Rocky GOP counties before the '80's)...but he only got San Francisco and the minority heavy East Bay.
The rest went as could be expected in California before Reagan/Bush alienated the state with the far-right insanity [yes Reagan won huge, but there's a good reason Dukakis almost won, and Reagan did worse against Mondale than Carter]:
- The "Solid South" Northern Inland counties went to JFK [though not to the same extent as Truman], except for the more conservative ones (for the same reasons most of The South went to JFK but Virginia and Tennessee didn't)
- The Rocky GOP Bay Area [sans the good East Bay and SF] tilted to Nixon. However, a little more campaigning would've flipped San Mateo and Santa Clara.
- Democratic LA went to Kennedy
- The rest of the state with patterns like the Mountain West favored Nixon.
Finally, JFK did well with immigrants.
If it were JFK vs Rockefeller or Romney, and JFK did as he did with that layout, he would've won...by the same margin Ford beat Carter.