One of the other issues driving coverage in the 1960's was the desire to make more of the earth suitable for agriculture and development. That meant that warming was not as bad as an outcome as cooling would be. Consider this section from the last chapter of the 1965 book
Weather, part of the Life magazine Science Library, written by the associate director of the National Center for Atmospheric Research.
He does comment on the potential impact of carbon-induced global warming:
Yet in the very next paragraph he describes a number of far-fetched ideas that would have some of the same warming effect, but casts them in a more positive light:
This is the type of popular science written by professionals that drove thinking back then. These ideas would cause ice cap melting, just like excess carbon dioxide, but they are presented in a more positive light. It's that type of writing that caused the public to react more to potential ice ages than to global warming.