Murdoch is correct, and this is a good sign that the Republican media establishment will not go down the sinking Romney boat.
But they will with Jeb.
That's the unfortunate thing from this.
Any boat we launch in 2016 will sink, so might as well choose the best one.
The GOP would be best off nominating Rand Paul, Scott Walker, or John Kasich. At least then they'd have a clear vision they could lay out - libertarian, conservative, or establishment/moderate and have a fairly effective advocate.
Jeb Bush's last name will doom him utterly in 2016. He will have a very hard time attracting much more than McCain '08 voters. The Bush name is just toxic.