What exactly is wrong with this besides "muh consumerist culture?"
Because many of us want an escape from the numbing commercialism that defines almost every aspect of mass life in America! That's one of the reasons to go to a national park or a state park (and some related areas).
People go camping to take part in nature in the day and get drunk by a fire at night. That isn't going to change under private ownership.
I expect to see Budweiser and Coca-Cola cans, meat wrappers that say "Eckrich" or "Oscar Meyer", and legible clothing at such a site. If I can't get enough of Disney characters, then I might just go to Di$neyland... where there are no campfires that could burn the fake tail feathers of someone dressed up as Donald Duck.
I think you guys are starting to go insane. I literally can't fathom how bad your experiences at private campsites must have been. Then again I don't think Atlas goes outside to begin with.
It isn't just a private campsite - it's a monopolistic contractor given access to a unique brand. They have incentive to capitalize on the brand and to exploit campers.