She never had Bill's likability or charisma, she also came off as arrogant, entitled, and elitist, allowing Trump to run a populist campaign in the rust belt. Basket of Deplorables and wikileaks only added to her image as the entitled rich girl who had to be class president.
this post is partially true but if that's the case then trump's vote share should have been about 30% of the electorate.
Even if they didn't like him, conservative voters in the south and Midwest were always going to come home to Trump regardless of what Clinton did