I could give two hoots about social issues right now, the debate needs to be focused on leadership and fiscal policies.
The thing is, if you watched both conventions, one party seemed to be primarily focused on fiscal issues and the other included more social issue rhetoric. And the candidate whose party chose to focus on fiscal issues is losing. Maybe it's a coincidence, but perhaps there is something else there: the main criticism of Mitt Romney is that he isn't seen as empathetic, rather as cold an indifferent. Perhaps more discussion of social issues would have soften his image some?
Social issues are death for Republicans where it matters most: moderates. That's why they've voted overwhelmingly Democratic since the Clinton realignment in 1992.