A lot of churches (and synagogues, too) around here are producing glossy, catchy marketing materials. They've come a long way from the sign with a pun on it.
That is ridiculous. A church is not a merchandise than you can sell like a fish. You need faith and deep theological thoughts to choose a church.
In case you haven't noticed, he's mocking us.
How am I mocking you? The thread is about how churches gain members. I'm observing what a lot of religious institutions in my area are doing. Here's a website for a large church in my zip code:
http://www.firstevan.org/