The more charismatic candidate always wins

[Progressive Pessimist]

I don't think it's particularly true. I won't deny that shallow and superficial Charisma is a very subjective descriptor. For instance, I wouldn't call Trump charismatic, he isn't boring, but he doesn't have a natural presence of confidence or likability that I would associate with the word. But again, that's me. Others will probably disagree. This is why I hate how personality-driven politics has become. The campaigning aspect of running for office is a means to an end. It will not matter anymore at a later point, when that politician has to do their job. Their ability to do it and what they want to accomplish is all that should matter. But I'm just wasting mental energy by point this out. We are way too far-gone from this ideal.