The more charismatic candidate always wins

[Da2017]

Pretty much true since the age of television. You could argue 1988 and 2016 to an extent as an exception to the rule. 

1984 Reagan you can't top that
1988 Neither candidate was electrifying. H.W had Reagan's coattails
1992 Young and Easy Going Bill Clinton over the Tired George H.W
1996 Same as 92
2000 The folksy George W over the nerdy Al Gore
2004 Folksy W over boring John Kerry
2008 Dynamic Obama over boring old tired John Mccain
2012 Obama was more likable than the stiff awkward Mitt Romney.
2016 Both candidates were unlikable. Trump had anti establishment message going for him.

[Da2017]

Pretty much true since the age of television. You could argue 1988 and 2016 to an extent as an exception to the rule. 

1984 Reagan you can't top that
1988 Neither candidate was electrifying. H.W had Reagan's coattails
1992 Young and Easy Going Bill Clinton over the Tired George H.W
1996 Same as 92
2000 The folksy George W over the nerdy Al Gore
2004 Folksy W over boring John Kerry
2008 Dynamic Obama over boring old tired John Mccain
2012 Obama was more likable than the stiff awkward Mitt Romney.
2016 Both candidates were unlikable. Trump had anti establishment message going for him.

Why didn't you include 1960 and 1980?

I not familar with those.