George McGovern/Scoop Jackson-327 EV
Barry Goldwater/Ronald Reagan-211 EV
McGovern attacks Godlwater and says that the U.S. will get nuked and annihilated under his watch, while Godlwater says that McGovern will cause the U.S. to get occupied by the U.S.S.R. In order to seem more hawkish on defense, McGovern picks Scoop Jackson, an anti-Communist hawk. In contrast, Goldwater's pick of Reagan (he wanted a true conservative ticket) does little to help him, and thus McGovern wins comfortably by appearing like a sane moderate in contrast to Goldwater (who is a radical extremist).